I am drawn to the challenge of making ideas clearer — a skill I honed in the classroom.

Before I ever worked in marketing or product, I was a teacher — communicating clearly, adapting on the fly, and keeping people engaged (especially when they didn’t want to be). That foundation shapes how I approach content and strategy today.

I’ve spent the past 15+ years working across education, product management, and marketing — helping teams solve problems, tell better stories, and make real progress without spinning in circles.

In product and marketing roles, I led campaigns, launched new tools, and built messaging that drove engagement, improved conversion, and helped teams connect with the people they were trying to reach.

One of my biggest strengths is learning fast — a skill that helps me step into new industries, ask the right questions, and shape messaging that’s both thoughtful and effective.

Today, I run North Shore Content Strategies, partnering with small businesses to build clear messaging and content strategies that reflect who they are — and help them grow.

What I love most about this work is connecting with the people behind the businesses: understanding what drives them, what sets them apart, and turning that into messaging that resonates.

Off the Clock

When I’m not working, I’m mostly with my family — chasing our toddler and tending to our newest project manager (adorable, happy, and extremely demanding), or perpetually trying to fix my golf swing.